Founded by Jessica Bierman in May 2020, JBIER Inc., parent of JBIER Boutique and the JBIER Fashion Internship Program, is a rapidly expanding start-up based in New York. JBIER Inc.’s slogan, “We Are All Angels,” is the foundation of the company's mission to provide an inclusive platform to express diversity and equality through fashion. JBIER Inc. seeks to empower individuals around the world while bringing disruptive change to the fashion industry. In March 2015, Bierman’s passion and appreciation for e-commerce, resale, and sustainability, inspired her to begin her journey as a small business owner of JBIER on Poshmark, a leading e-commerce marketplace for new and secondhand merchandise with over 80 million buyers and sellers nationwide. Following the significant shift in shopping behavior due to COVID-19, she saw this as the perfect opportunity to take her online business to the next level. That said, Bierman founded her fashion, beauty, and lifestyle startup, JBIER, in May 2020, officially launched the e-commerce platform jbierboutique.com, in January 2021, and incorporated the business, JBIER Inc., in April 2021. Through brand partnerships, strategic sourcing, and original creative illustrations, JBIER Boutique contains an assortment of women's and men's fashion, in-house designed merchandise, and unique resale finds across five e-commerce platforms. To meet the unique styles of JBIER Boutique’s customers, the website houses 26 carefully curated collections, with eight digital lookbooks, style guides, holiday gift guides, and over 50 blogs. Similar to the immersive shopping experience of an in-person JBIER Boutique pop-up shop, in May 2023, JBIER received an irresistible opportunity to host live shows on Poshmark. Being one of the first sellers chosen for the new beta testing feature on the platform, we can now engage directly with our community, in real-time, allowing buyers to bid on 50 featured items. That being said, as a Poshmark Ambassador, posh show host, and 4.9-star top seller with 350+ customer reviews, JBIER celebrates the successful approach of reaching 100K community members on Poshmark. We are thrilled to share that our journey continues with great momentum and an incredible surge and demand for our products.
Our Donation Causes
JBIER Boutique E-commerce Platforms
Our sales strategy centers on leveraging the power of social media and e-commerce platforms like Instagram, TikTok, Facebook, LinkedIn, Pinterest, Poshmark, Google, and our JBIER Boutique website. We actively engage with our audience by sharing compelling stories and in-feed posts featuring trending and relevant content to keep our followers informed and engaged. Our JBIER Boutique website serves as a hub for promoting ongoing sales and launching email marketing initiatives that encompass upcoming sales and new collection releases, consistently providing our subscribers with exclusive incentives to shop and stay engaged. Additionally, we are active participants on the Posh Live platform, by curating our very own live Posh Shows. - With shops on jbierboutique.com, Poshmark @jbier, Instagram @jbierboutique @jbieresale, TikTok @jbierboutique, and Facebook @jbierboutique, JBIER Boutiqe sell an array of fashion, beauty, home, and lifestyle consumer goods direct to consumers nationwide. Through brand partnerships, strategic sourcing, and original creative illustrations, JBIER Boutique contains an assortment of beauty, women's and men's fashion, in-house designed merchandise, and unique resale finds. - Website: Maintain and continually improve our primary e-commerce platform, jbierboutique.com, as the central hub for our products and brand information. To meet the unique styles of JBIER Boutique’s customers, jbierboutique.com houses 26 carefully curated collections, with eight digital lookbooks, style guides, holiday gift guides, and over 50 blogs. - Poshmark: Leverage Poshmark as a key selling platform, including participating in Poshmark's Promoted Closet and hosting virtual Posh Shows. - Social Media: Utilize Instagram, TikTok, Facebook, LinkedIn, Pinterest, and other platforms to engage with our audience, share content, and drive traffic to our e-commerce sites.
We strive to increase the brand’s customer base through launching both Facebook and Instagram ads along with participating in Poshmark’s Promoted Closet. - Run targeted ads on social media platforms (Facebook, Instagram, TikTok, Pinterest) and Google Ads to reach a wider audience. - Continuously optimize ad campaigns based on performance data and ROI.
We utilize our e-commerce platform, jbierboutique.com, to deploy email marketing campaigns, announce upcoming sales, and introduce new collections. To enhance the experience for our email subscribers, we offer exclusive codes and discounts for the latest trends, collections, holidays, and new arrivals, encouraging them to make purchases while staying well-informed. - Launch email marketing campaigns to inform subscribers about upcoming sales, new collections, and exclusive discounts. - Use personalized content and incentives to encourage conversions and build a loyal customer base.
JBIER is more than just an online sales platform; it's a movement. Igniting my ambition to fuse fashion, beauty, e-commerce, and education in a sustainable, purpose-driven way, the growth and development of JBIER led to the establishment of our momentus internship program. The JBIER Internship Program is an immersive learning experience created to support the personal, professional, and educational growth of college students within a remote startup setting. The mission and vision of the program is to provide college students with accelerated experience and resources necessary to kickstart their careers by applying classroom learning to a real-world environment. With 65+ university partnerships globally and 20-30 interns per semester, JBIER Inc. is committed to nurturing a generation of professionals who can confidently contribute to their industries and thrive in the ever-evolving landscape of the modern workforce. Through the JBIER Internship Program, our team is provided with key resources and empowered to contribute to the company’s initiatives, allowing them to develop their skills and creativity while being an integral part of our brand's growth. Our interns are more than just participants – they're important contributors who influence our brand's direction. It brings me great pride to highlight that 90% of JBIER program alumni have effectively landed positions with prestigious organizations, including Conde Nast, Disney, Saks Fifth Avenue, and TJX Companies, after completing the program. - Nurture talent through the JBIER Internship Program, offering college students an immersive learning experience within our startup environment. - Encourage interns to contribute to various aspects of the business, fostering creativity, entrepreneurship, and a sense of belonging. - Partner with the team to translate findings into powerful, relevant strategies to drive engagement, loyalty, and growth.
In-Person and Virtual Shopping Experiences
Beyond the e-commerce landscape, JBIER Boutique hosts in-person pop-up shop events in the Greater New York area. Pop-up shops are designed to create a sense of importance and exhilaration, attracting customers with the idea of the shop in a limited time period. Furthermore, this immersive, hands-on, shopping experience that takes place in a temporary retail space, offers customers the unique opportunity to connect face-to-face with our Founder and wonderful team! Hosting pop-up shop events provides our team with the opportunity to execute a project they truly believe in and love! For example, our Social Media Marketing interns play a pivotal role by creating unique graphics to promote across JBIER Boutique’s e-commerce and social media platforms, as well as kickstart a dynamic campaign to drive customer anticipation and attendance. Our Fashion Merchandising and Product Management interns will assist with curating the product assortment and pricing for the event. Another essential marketing and selling channel is Poshmark Live. As a Poshmark Ambassador, posh show host, and 4.9-star top seller with 350+ customer reviews and a 98K following, JBIER was invited to host live shows on our Poshmark e-commerce platform, reaching 80 million buyers and sellers nationwide. Poshmark granted us the honor of being one of the first sellers to test this new feature given our strong follower base. This exciting endeavor allows us to engage directly with our community, showcasing our products in real-time and providing an immersive shopping experience. Poshmark Live shows allow us to further engage with our audience through live shows to showcase our latest offerings and connect with our customers on a personal level. Similar to the immersive shopping experience of an in-person JBIER Boutique pop-up shop, in May 2023, JBIER received an irresistible opportunity to host live shows on Poshmark. Being one of the first sellers chosen for the new beta testing feature on the platform, we can now engage directly with our community, in real-time. Most recently Poshmark has launched a “Sell Together” feature allowing hosts to collaborate with other Poshmark sellers. Backed by popular demand from the JBIER team, one of our goals is to invite interns nationwide to co-host sell-together live shows with JBIER, providing them with valuable hands-on experience, as well as the opportunity to enhance team-customer relationships. We aim to include this new feature as a part of our project trajectory by hosting posh shows with our team members and posh members nationwide. - Host annual pop-up shop events in the Greater New York area to create a sense of urgency and allow customers to connect face-to-face. - Continue engaging with customers virtually through live Posh Shows, providing real-time interaction and feedback.
Collaborations and Partnerships
Building on the success of the Angel Box Program and the Angel Collection, JBIER Boutique aspires to take it a step further by collaborating with influencers, beauty bloggers, and celebrities to increase brand exposure and engagement amongst a community who aligns with our brand vision and shares the same values. By leveraging our Angel Box initiative with influencer marketing, we intend to build low-cost, effective, and viral marketing campaigns with limited marketing spend, while leveraging sustainable beauty and fashion resale inventory to gain value. This includes diligent vetting and outreach to key personnel and leveraging existing resale merchandise to curate and ship a personalized Angel Box consisting of two or more products directly to that individual to create content and post on social media. Beyond driving viewers and revenue, this strategy is an incredibly unique training opportunity for the team to learn about building a social media inventory marketing campaign, while simultaneously gaining a stronger business skill set on cold emailing and critical thinking. - Collaborate with influencers and industry experts to increase brand exposure and engagement. - Explore partnerships with organizations like Maesa to empower and educate young entrepreneurs while expanding our sustainable product assortment.
By sharing different viewpoints and fresh ideas, the JBIER team works together to expand JBIER Boutique’s product assortment with merchandise that tells stories and connects with our audience on a deeper level. Through leveraging design platforms, such as Canva and Adobe Suite, our team creates one-of-a-kind graphics to curate an array of new JBIER Boutique branded merchandise for the “Angel Collection.” This initiative provides an opportunity for our interns to showcase their unique designs and produce a variety of products. For example, JBIER Boutique launched a “Back To School Collection'' as an extension of the “Angel Collection,” featuring products uniquely designed by some of our interns on the Social Media Marketing team, including the “Zoe Notebook”/ Zoe Zeff’s notable “Zoe Notebook.” By taking the collaborative approach of creating branded merchandise directly with influencers, beauty bloggers, celebrities, entrepreneurs, and the like, our team works together to design eye-catching graphics, illustrations, and logos, and create a variety of merchandise, ranging from sweatshirts and tote bags to notebooks and pillows, that truly capture and reflect the style and personality of the influencer, blogger, or celebrity involved. This individual will have a dedicated coupon code to share with their followers, and in turn earn a commission based on the sales and performance of their collection and/or affiliated products. We have successfully executed this initiative by launching the “Ling Baby Collection.” - Create unique branded merchandise that aligns with our brand's identity and resonates with our audience. - Collaborate with influencers, beauty bloggers, celebrities, and entrepreneurs to design and promote exclusive merchandise collections.
- Continue promoting sustainability by offering high-quality second-hand items and eco-friendly products. - Incorporate sustainable practices in packaging and shipping to reduce our environmental footprint.
- Maintain a strong focus on delivering exceptional customer service to build trust and loyalty. - Listen to customer feedback and adapt our strategies based on their preferences and needs.
Our Angel Box Program not only involves our team to showcase their unique qualities but also serves as an excellent opportunity for customers to visualize our products. By curating personalized assortments of JBIER Boutique resale merchandise, tailored to individual styles, sizes, and current trends, and distributing them to interns across the nation, we empower our team to creatively produce content like unboxing videos and "Get Ready With Me" tutorials. Sharing this content on JBIER Boutique's platforms allows our team to become more closely connected with the products, provides our audience with a glimpse of the team, and offers customers a tangible representation of our items. Additionally, Angel Boxes can be exchanged among team members, enabling more interns to participate and customers to see how products fit on various body types. Through our Angel Box initiative, our interns can replicate the personalized in-store experience, with lifestyle photographs playing a crucial role in conveying the product's essence, bridging the gap between the online and in-person shopping experience.
Our Donation Causes
JBIER BOUTIQUE POP-UP SHOPS
Support the sustainability movement with JBIER Boutique: Experience the magic of pop-up shops!
JBIER Boutique is not just a clothing platform; it's a movement. We are on a mission to define the fashion industry by promoting sustainable and stylish alternatives. We handpick high-quality second-hand items from all corners of the globe, creating an eco-conscious collection that doesn’t compromise on style. With shops on jbierboutique.com, Poshmark @jbier, Instagram @jbierboutique @jbieresale, TikTok @jbierboutique, and Facebook @jbierboutique, the brand sells an array of fashion, beauty, home, and lifestyle consumer goods to consumers nationwide.
Beyond the e-commerce landscape, JBIER Boutique hosts annual pop-up shop events in the Greater New York area, specifically on Long Island. These events are designed to create a sense of importance and exhilaration, attracting customers with the idea of the shop in a limited time period Furthermore, this immersive, hands-on, shopping experience that takes place in a temporary retail space, offers customers the unique opportunity to connect face-to-face with our Founder and wonderful team! With this in mind, we earnestly hope to host these events and would greatly appreciate your collaboration today!
The passion and enthusiasm of our growing community and JBIER team have been truly influential in driving our success. With that, the team and I welcome any and all support from our friends, family, affiliated universities, customers, and beyond! In doing so, you will help a small, local, women-owned business come closer to achieving its pop-up shop dreams, provide an opportunity for college students to execute projects that align with their career aspirations, as well as promote sustainable fashion, which benefits the world’s future ecosystem. After all, being a sustainable brand has always been at the forefront of JBIER Boutique. We are thrilled to offer enticing giveaways, exclusive discounts, and a rewarding system to ensure the highest satisfaction of our clients. We thank you in advance for your help, and we hope to see you pop-up at our events this summer!
Diving deeper into the brains behind the company's operations, through the growth and development of JBIER, Bierman established the JBIER Fashion Internship Program. The mission and vision of the program is to provide college students with accelerated experience and resources to kickstart their careers in the fashion industry. Bierman and the team work together in bringing ideas to life. That said, hosting pop-up shop events provides our team with the opportunity to execute a project they truly believe in and love! For example, our Social Media Marketing interns play a pivotal role by creating unique graphics to promote across JBIER Boutique’s e-commerce and social media platforms, as well as kickstart a dynamic campaign to drive customer anticipation and attendance. Our Fashion Merchandising and Product Management interns will assist with curating the product assortment and pricing for the event. Given the team’s passion for sustainability in fashion, we ensure that the brand’s operations align with JBIER Boutique's commitment to eco-friendly practices. In this way, interns will contribute to a seamless, successful, and sustainable pop-up shop, fostering a tangible connection between customers and our brand.
Number of Schools Partnered With:
Total Number of Applicants Received Across All Platforms:
LinkedIn - 530
Handshake - 431
JBIER Website - 57
TOTAL - 1018
Percent of Intern Job Placement Rate After Program:
How Many Graduates Secured Jobs After Intern Program:
Number of Hours Trained and Developed:
Founder and CEO of JBIER Inc., e-commerce business owner, and Career Management Advisor, Jessica Bierman continues to pursue entrepreneurial ventures, which have kept her in the industries of fashion, beauty, and retail for over 10 years. Bierman graduated in 2014 from the University of Maryland with a Bachelor’s degree in Marketing. She has a robust global network while working alongside esteemed companies, such as The Esteé Lauder Companies, Macy’s Inc., Rodan + Fields Skincare, and Adrienne Landau. In March 2015, Bierman’s passion and appreciation for e-commerce, resale, and sustainability, inspired her to begin her journey as a small business owner of JBIER on Poshmark, an e-commerce marketplace for new and secondhand merchandise. Through the growth of her resale business, Bierman gained valuable experience with sales, business management, merchandising, photography, events, marketing, and social media. Following the significant shift in shopping behavior due to COVID-19, Bierman saw this as the perfect opportunity to take her online small business to the next level. That said, Bierman founded her fashion, beauty, and lifestyle startup, JBIER Boutique, in May 2020, officially launched the e-commerce platform jbierboutique.com, in January 2021, and incorporated the business, JBIER Inc., in April 2021. As Founder and CEO of JBIER Inc., JBIER Boutique, and the JBIER Fashion Internship Program, Bierman’s mission is to bridge the gap between fashion, e-commerce, and career development by providing accelerated expertise and resources essential for young entrepreneurs to ignite their careers in fashion. Bierman established the internship program as an immersive learning experience to support college students' personal, professional, and educational growth in a virtual setting. Alongside her e-commerce business ownership, Bierman serves as a Career Management Advisor, specializing in resume building, interviewing, self-branding, and business networking. Expanding her offerings, Bierman is introducing Career Acceleration Program (CAP) Workshops, beginning with the flagship Interview 101 module.
HOW YOU CAN HELP
With time ticking and ambitious goals set before us, we are excited to embark on a journey that will propel JBIER Boutique to new heights. As we strive to create a buzz around our brand, we recognize the importance of your support in helping us achieve our goals.
That said, there are a substantial amount of behind-the-scenes costs that go into the production and execution of pop-up shops. With the help of donors, we will gain the support needed to continue to grow our eco-friendly, sustainable small businesses.
Since the launch of JBIER in May 2020, the JBIER following on Poshmark saw a 129% increase from 41K to 94K community members with 350+ five-star reviews. Based on analytics, JBIER is slated to reach 100K followers by EOY 2023. We cordially invite you to join us in our endeavor to “pop- up” and make a lasting impact.
With being granted the opportunity to host posh shows, our profits have accelerated! However, we don't get to interact face to face with customers in the way we do for our in person events. Having these interactions promotes not only the business, but networking opportunities for interns!
The growth of our internship program goes hand in hand with the growth of our brand, JBIER Boutique. JBIER interns have the opportunity to apply what they're learning in a classroom setting to an e-commerce fashion environment. Interns are provided with the resources necessary to kickstart their careers, in fashion, beauty, retail, etc. With proper funding, our team is able to leverage the resources and knowledge gained through working for JBIER Boutique and can significantly benefit from receiving funds to execute the project.
In our internship program there are various tracks. For example, one of our eight tracks is Social Media Marketing. Social media marketing intern would do this. They gain essential knowledge to grow their skill set in that area of us/in that field. For example, in our internship program, our social media. marketing team.
Being a start up, our collaborative efforts focus on ensuring sustainability to foster the growth of the boutique, all while skillfully utilizing limited resources. With the necessary support and resources in place, our team effectively tackles analytics expertise and insights from our target demographic, enabling us to strategically allocate funds for advertising objectives and drive the boutique’s success forward.