Beyond the e-commerce landscape, JBIER Boutique hosts in-person pop-up shop events in the Greater New York area. Pop-up shops are designed to create a sense of importance and exhilaration, attracting customers with the idea of the shop in a limited time period. Furthermore, this immersive, hands-on, shopping experience that takes place in a temporary retail space, offers customers the unique opportunity to connect face-to-face with our Founder and wonderful team! Hosting pop-up shop events provides our team with the opportunity to execute a project they truly believe in and love! For example, our Social Media Marketing interns play a pivotal role by creating unique graphics to promote across JBIER Boutique’s e-commerce and social media platforms, as well as kickstart a dynamic campaign to drive customer anticipation and attendance. Our Fashion Merchandising and Product Management interns will assist with curating the product assortment and pricing for the event. Another essential marketing and selling channel is Poshmark Live. As a Poshmark Ambassador, posh show host, and 4.9-star top seller with 350+ customer reviews and a 98K following, JBIER was invited to host live shows on our Poshmark e-commerce platform, reaching 80 million buyers and sellers nationwide. Poshmark granted us the honor of being one of the first sellers to test this new feature given our strong follower base. This exciting endeavor allows us to engage directly with our community, showcasing our products in real-time and providing an immersive shopping experience. Poshmark Live shows allow us to further engage with our audience through live shows to showcase our latest offerings and connect with our customers on a personal level. Similar to the immersive shopping experience of an in-person JBIER Boutique pop-up shop, in May 2023, JBIER received an irresistible opportunity to host live shows on Poshmark. Being one of the first sellers chosen for the new beta testing feature on the platform, we can now engage directly with our community, in real-time. Most recently Poshmark has launched a “Sell Together” feature allowing hosts to collaborate with other Poshmark sellers. Backed by popular demand from the JBIER team, one of our goals is to invite interns nationwide to co-host sell-together live shows with JBIER, providing them with valuable hands-on experience, as well as the opportunity to enhance team-customer relationships. We aim to include this new feature as a part of our project trajectory by hosting posh shows with our team members and posh members nationwide. - Host annual pop-up shop events in the Greater New York area to create a sense of urgency and allow customers to connect face-to-face. - Continue engaging with customers virtually through live Posh Shows, providing real-time interaction and feedback.

Building on the success of the Angel Box Program and the Angel Collection, JBIER Boutique aspires to take it a step further by collaborating with influencers, beauty bloggers, and celebrities to increase brand exposure and engagement amongst a community who aligns with our brand vision and shares the same values. By leveraging our Angel Box initiative with influencer marketing, we intend to build low-cost, effective, and viral marketing campaigns with limited marketing spend, while leveraging sustainable beauty and fashion resale inventory to gain value. This includes diligent vetting and outreach to key personnel and leveraging existing resale merchandise to curate and ship a personalized Angel Box consisting of two or more products directly to that individual to create content and post on social media. Beyond driving viewers and revenue, this strategy is an incredibly unique training opportunity for the team to learn about building a social media inventory marketing campaign, while simultaneously gaining a stronger business skill set on cold emailing and critical thinking. - Collaborate with influencers and industry experts to increase brand exposure and engagement. - Explore partnerships with organizations like Maesa to empower and educate young entrepreneurs while expanding our sustainable product assortment.

By sharing different viewpoints and fresh ideas, the JBIER team works together to expand JBIER Boutique’s product assortment with merchandise that tells stories and connects with our audience on a deeper level. Through leveraging design platforms, such as Canva and Adobe Suite, our team creates one-of-a-kind graphics to curate an array of new JBIER Boutique branded merchandise for the “Angel Collection.” This initiative provides an opportunity for our interns to showcase their unique designs and produce a variety of products. For example, JBIER Boutique launched a “Back To School Collection'' as an extension of the “Angel Collection,” featuring products uniquely designed by some of our interns on the Social Media Marketing team, including the “Zoe Notebook”/ Zoe Zeff’s notable “Zoe Notebook.” By taking the collaborative approach of creating branded merchandise directly with influencers, beauty bloggers, celebrities, entrepreneurs, and the like, our team works together to design eye-catching graphics, illustrations, and logos, and create a variety of merchandise, ranging from sweatshirts and tote bags to notebooks and pillows, that truly capture and reflect the style and personality of the influencer, blogger, or celebrity involved. This individual will have a dedicated coupon code to share with their followers, and in turn earn a commission based on the sales and performance of their collection and/or affiliated products. We have successfully executed this initiative by launching the “Ling Baby Collection.” - Create unique branded merchandise that aligns with our brand's identity and resonates with our audience. - Collaborate with influencers, beauty bloggers, celebrities, and entrepreneurs to design and promote exclusive merchandise collections.

- Continue promoting sustainability by offering high-quality second-hand items and eco-friendly products. - Incorporate sustainable practices in packaging and shipping to reduce our environmental footprint.