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JBIER Website Launch

Updated: Jun 16, 2021



The day has finally come — the JBIER website is live! “It is surreal to see your ideas brought to life...I had a clear vision for my brand’s website and I am so thankful that my vision has become a reality,” Bierman expresses.


Despite always knowing she would become a business owner, such an accomplishment still seems surreal and exciting. In November 2018, Bierman celebrated 7K followers on Poshmark, and in December 2020 that number increased to 50K! Today, the brand reaches a major milestone with the launch of the website — one that is reflective of the growth of the JBIER brand and its future expansion.


The comprehensive website was strategically developed to be both aesthetically pleasing and functional, as well as easy to navigate. The site contains beautiful imagery, layout, and design, inspired by the branded rose quartz color scheme. Unlike many e-commerce sites, JBIER’s platform has more than just a “shop” page — rather, it includes a myriad of features for an engaging shopping experience.


The JBIER site offers unique styles to both men and women, showcasing a variety of brands at different price points, bringing the customers the best of both worlds. The platform includes a blog section to help shoppers stay up-to-date with the latest trends and insider knowledge. There are 14 carefully curated collections containing one-of-a-kind merchandise and six professionally photographed, styled lookbooks, to aid customers’ shopping and styling experiences.


Despite the challenges Bierman has faced in creating the JBIER brand and growing a business, she was able to overcome those obstacles, and ultimately bring her vision to life. However, in regards to these accomplishments, Bierman states “the team aspect is huge — I couldn’t have done it alone. I can’t even put into words how thankful I am for my team, my amazing and supportive friends, my family, as well as those I met along the way.”


Bierman would like to personally thank Adrienne Landau, founder of Adrienne Landau Designs and personal role model, for bringing out her passion for fashion and teaching her the ins and outs of the industry. She also thanks Paul Chevalier, CEO, and Winemaker of Château d’Esclans, for mentoring, inspiring, and guiding her entrepreneurial vision. She also wants to recognize Jonathan Clay, who helped her in understanding the internal operations of a business and translating in-person shopping experiences to an online retail platform.



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