When looking back at our first Fall Fest in 2020, it is amazing to see how the JBIER brand has grown into what it is today. What started out as a side hustle in 2015 on Poshmark has become a rapidly expanding e-commerce boutique with a following of over 65K! Even with the exciting new accomplishments we have made, what has always been at the core of JBIER is our passion for fashion and vision for creating a more sustainable future through resale and the @jbier Poshmark closet.
Jessica Bierman, Founder and CEO of JBIER Inc., sought to find a platform that would allow her to connect with customers across the world who share her love for finding unique, sustainable pieces. Over the years, Jessica has achieved many milestones, including the launch of the JBIER website and reaching 65K loyal Poshmark buyers with over 300 five-star reviews.
Jessica is proud to say that she has accomplished many of the goals she made when launching the @jbier closet through Poshmark. With that said, she continues to create and work towards her dream to grow her e-commerce boutique, which als0 includes launching pop-up shops in New York and Los Angeles. When Jessica was approached about the opportunity to take part in this year's Fall Fest event, she was thrilled! The thought of transforming a parking lot into a mini pop-up shop, selling resale pieces from the JBIER Poshmark closet, felt like taking one step closer to achieving Jessica's goals. Not to mention, it was incredibly rewarding to finally host an in-person event after the stay-at-home year we all had
That said, we could not have been more excited to meet our JBIER supporters and buyers from the Poshmark community face-to-face. Jessica took this as an opportunity to learn more about the 2021 JBIER customer and emerging trends. This was an incredible insight into the pieces the customer gravitated towards the most and those that were not as popular. From tops and outerwear to accessories and jewelry, our buyers were able to see our e-commerce boutique as the in-person shop we hope it will be someday! If you weren't able to attend Fall Fest this year, not to worry, we still offer a multitude of resale products on our website and Poshmark closet. Check out some of our favorite fall pieces that will have you turning heads this season!
A Teddy Jacket Moment
One of the best parts about fall is finally getting to break out your favorite sherpa, and the Unveil Cropped Teddy Jacket is the first one we're reaching for... literally! Our first customer of the day, Andraleia Buch, @thatawesomebassist, asked Jessica to place this cropped, cozy jacket aside, soon after came back for it, and wore it while performing at the event later that evening! This is the ultimate perfect piece to layer on top of your outfits to smoothly transition into the cooler weather. Finish the look with our Tory Burch Gold Bangle Bracelet for a glamorous daytime look.
The Classic Straight Leg Jeans
Doing your favorite fall activities is better when wearing a comfy pair of jeans, and we have the perfect style! The WeWoreWhat Cross-over Straight-Leg Jeans feature a trendy straight-leg cut, light-wash denim, and asymmetrically tailored front, making these jeans a classic staple in everyone's fall wardrobe. Style this denim piece with the Kensie Lace Back Long Sleeve Flannel and your favorite white sneakers for a trip to the pumpkin patch.
All Set for Matching Sets
Is it really autumn if you don’t wear orange? Orange is definitely the color of fall, and our Knitted Two-Piece Top and Skirt Set is the perfect shade of burnt orange to get you ready for the season! Featuring a sweater crop top and a midi-length skirt, this matching set takes cozy chic to a whole other level. Complete the look with a chic pair of sunglasses, like the Maui Jim Oval Sunglasses for a stunning look.
Fall Fest was just the beginning of our journey together and we cannot wait to show all of you more of what we have planned for the future!